Océ Jeststream Printer, the first in Thailand and Asia
DocuXPert is the first in Asia who starts Transpromo with Océ JetStream 1000 Inkjet Continuous feed printer.
Pace the way to transpromo in Thai market with Océ JetStream 1000, DocuXPert is one of the leading document outsource service bureau adopting high speed color inkjet printer to set a new standard to transaction printing market with Transpromo and Cross Media communication concept.
Aim to be leader in document outsource service, DocuXPert has set their focus on customer communication management. DocuXPert is a document outsource with proven expertise in the field of transaction printing and direct marketing. The company has all required skills important to supply services and react rapidly to bulk mailing request for strategic document with tight deadline.
Their two main groups of customer are Finance institutions and TelCo companies. Both industries have the need to communicate to their customers on continuous basis for finance and legal purposes as well as marketing communication. DocuXPert serves the Finance and Telco industries for printing invoices and statements and other collaterals. They provide service 100% with digital printing equipments. Their customers in financial service are bank and non-bank, insurance company, mutual fund. For the Telco, one of the biggest mobile phone company is DocuXPert customer for many years.
Transpromo “Less Cost and Sell More”
The vision and marketing environment forces DocuXPert to go to Transpromo. All marketing service bureau experienced the same stress from their customers cost reduction issues. Their income from printing and mailing is the cost for customer which they need to cut. The challenge of DocuXPert is how to convince their customers their slogan “Less Cost, Sell More” To make that slogan comes to practice, DocuXPert has shown to their customer Transpromo communication which aims to translate the printing cost into income or profit.
“We are the expert to be the intermediate between customer organization and their customers. We drive the market. We are not the one who generates demand for Transpromo but we are early to response to the demand which already exist in the market” said Chanawat Sawaddichai, Managing Director, DocuXPert Corporation Co., Ltd.
As a digital printing provider with a fleet of black and white and color printing system, DocuXPert took the decision of Océ JetStream 1000 which for them is a critical decision. “It’s a big jump for us to invest in a high value system. We used to considered JetStream 2200 at the show but it’s too high. But when there was JetSteam 1000 which is entry level. We made decision for it. For our investor, this is a big risk too.”
Because the company focus is on digital printing, they have no other lines of business such as offset printing, preprinted form manufacturing, DocuXPert can go faster in terms of color printing technology adoption since there is no internal conflict of interest.
Why Océ Jetstream?
Head to head competing among two brands for a long period, finally the decision was Océ.
“Océ is our current supplier. We have good relationship from the beginning. Till now we never have problem with Océ. From visits to Openhouse and Drupa, we see technology, we study and compare between two brands. Even another brand has better financial offer but we choose Océ because we trust Océ in terms machines, components and supporting teams.”
DocuXPert now is step into 10th year. The company has set a good ground in color printing for the past three years. It’s believe that to success in transpromo, color knowhow is important. In 2011, transpromo and cross media communication starts as planned. DocuXPert is the first one to announce to the market for transpromo and cross media service. The paper mail will be printed by JetStream and the electronic form of service such as email, SMS, website as cross media communication will be introduced too.
Summarize from interviewing
Mr. Chanawat Sawaddichai
Managing Director
DocuXPert Corporation Co., Ltd.
Date : September 26, 2011